Rude Mood


A visual identity and branding project for a music label based out of Trinidad & Tobago. The goal was to create a logo that encompassed the colorful and bold culture of the Soca music and carnival industry in the Caribbean.

The Final Logo

Logo Line Drawing

The curves on the horizontal axis of the "U" and "O" are pushed outside of their boundaries to counter "floating letters."

Album Cover Label

Album Cover

An example of an album cover using the designed album labeling system.

Via Union
Adjective / Phrase

The idea that the best work comes through collaborative efforts.